This webinar engaged Dale Stratton, SipSource analyst and industry veteran Sly Cosmopoulos, Director of Beverage Marketing, RNDC to review and discuss 2020 industry trends as well as preview this year’s holiday cocktail culture. The panel assessed SipSource and other consumer data being driven by the pandemic, discussed current and future challenges as well as opportunities for the on-premise marketplace, and explored the new world of at-home mixology – a place that exists somewhere between the off- and on-premise world.
2020 Alcohol Trends and Holiday Preview
PANELISTS
Sly Cosmopoulos
Director of Beverage Marketing
Republic National Distributing Company
Dale Stratton
Analyst
SipSource
Michelle Korsmo
President & CEO
WSWA
KEY TAKEAWAYS:
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Wine and spirit categories are resilient! Both categories continue to gain momentum overall.
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Regional differences are important. Be able to customize specifically to markets.
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The consumer will decide when we re-open.
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26% of consumers are drinking more as a result of the pandemic.
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At-home consumption will impact away from home restaurant experiences.
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Maintain visual storytelling strategies for national accounts to make up for travel restrictions and face-to-face interactions.
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Touchless menu solutions communicate safely and provide guest engagement. These solutions also provide useful data to help you assess what is working so you can expand on winning strategies.
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Of those that have returned to on-premise, 35% are purchasing premium drinks.
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28% of consumers choose what they drink based on the time of day, this creates a window to be smarter with touchless menus and the options consumers are being presented with for each meal.
CONTACTS:
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Media Inquiries: Send follow-up questions to Michael Bilello at michael@wswa.org.
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To learn more about SipSource, contact Nicole Anderson at nicole@wswa.org.
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Interested in becoming a WSWA member? Contact Catherine McDaniel at catherine@wswa.org.