WASHINGTON, D.C. 01/23/2025 - As the wine industry faces significant challenges across all channels, the latest SipSource data shows that consumers are still engaging with wine both on- and off-premise, presenting an opportunity for recovery. According to SipSource data, the three-tier system is outperforming direct-to-consumer (DTC) wine sales volume, underscoring the need to focus on these areas for growth.
To regain momentum, wineries should prioritize collaboration with wholesalers, retailers, and on-premise operators to develop robust wine programs, execute impactful tasting activations, and enhance off-premise marketing strategies.
DTC wine sales, according to the latest Sovos and WineBusiness Analytics report, have declined at a faster rate than both on- and off-premise sales when compared to SipSource data. This decline is driven by rising shipping costs, regulatory scrutiny over tax compliance, and concerns about underage access. By focusing on consumer-centric innovations and leveraging wholesaler partnerships, the wine industry can navigate these headwinds and position itself for a more stable and sustainable future.