Hosted by WSWA President and CEO Michelle Korsmo, this webinar facilitated a conversation among industry experts on the current state of the industry, the impact "sheltering in place" is having on consumer behavior, and the role technology is playing to smartly meet consumer demand for doorstep convenience. Recorded on Wednesday, April 29, 2020.
Shelter-In-Place Consumption, Delivery & Smart Regulation
FEATURED PANEL:
Cory Rellas
CEO
Drizly
Dale Stratton
Analyst
SipSource
Jo Moak
Senior Vice President & General Counsel
WSWA
KEY TAKEAWAYS:
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The impact of the COVID-19 crisis has been immediate for the on-premise channel. SipSource data showed a 50% decrease in depletions into on-premise accounts. A 95% decrease is being anticipated in the April numbers.
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Drizly has acquired more new consumers in the past six weeks, than in the past 16 months in total.
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Based on Drizly projections, they will need to triple the size of their retailer network to keep up with the current on-demand consumer needs.
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The average retailer on Drizly in the month of April is going to do an average of $35,000 of product transaction.
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The American alcohol ecosystem is versatile and adapts to consumer needs. This has allowed states to maintain all the safeguards and benefits of our distribution system while giving consumers the convenience they experience with other categories.
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It is unlikely, the spike in off-premise sales will offset the losses experienced in the on-premise channel.
CONTACTS:
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For media inquiries, contact Michael Bilello at michael@wswa.org.
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To learn more about the benefits of membership with WSWA, contact Bob Wiggans at bob@wswa.org